Apple has launched a tool for businesses to help them customize how important information is displayed to their customers. A web portal called Apple Business Connect is now accessible to more than a billion Apple customers, starting in the US.
Apple Business Connect gives businesses the ability to display ongoing promotions, customize location place cards, and present key information on Apple apps including Apple Messages, Siri, and Wallet. With Apple Maps Place Cards, customers can also engage with businesses directly from Maps through options such as ordering food. On the other hand, businesses can choose to add and update any image on their place cards to highlight useful actions for customers, such as making hotel reservations. booking.com Or shop for groceries here. Instacart.
Eddy Q, Apple’s senior vice president of services. mentioned:
“We built Business Connect to provide Apple users around the world with the most accurate information for dining, shopping, traveling and more. Apple Business Connect gives every business owner the tools they need. There is a need to connect directly with consumers, and billions of people gain more control over how they view and engage with our products and services every day.”
The company has also added a ‘Showcases’ tab that allows businesses to show limited-time promotional offers and discounts to their customers. Content in the Showcase section is also editable using Business Connect. While the feature is available in the US, Apple said the capability will roll out globally in the coming months.
According to Tech CrunchApple also partnered with brands such as Walmart, where customers tapping on a Walmart place card could access a “text to shop” feature that offered a “message us” option that allowed businesses to Can send direct messages.
For use Apple Business Connect, individuals need an Apple ID for their business. They can then register for the tool. Self-service website. Finally, owners must pass verification and claim their places to edit and customize their place cards at no charge. For businesses catering to multiple locations, Business Connect also creates an API to provide Maps with up-to-date information from “listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext.”
