Twitter is officially introducing Blue for Business, a subscription service that lets businesses and their affiliates “authenticate and differentiate themselves on Twitter.”
If an organization is a Blue for Business subscriber, they will be able to connect an unlimited number of affiliates, businesses and brands to their account. When they do, linked Twitter accounts will get a small badge of their parent company’s profile picture next to their checkmark.
Today, we’re introducing Twitter Blue for Business, a new program that lets businesses differentiate their brands and key employees on Twitter. These accounts will show a square company badge next to their display names. pic.twitter.com/d6sNPqFNnY
— Twitter Business (@TwitterBusiness) December 19, 2022
Twitter is now testing the feature with a select group of businesses, starting with its own. For example, a Twitter business account has a small Twitter logo next to their name, as you can see above, indicating that they are affiliated with the company. Venture capital firm Kraft Ventures has also marked some of its employees as affiliates. Using their own logo.
Twitter explained his latest move.:
By making these connections, we’re making it possible for businesses to network within their organizations on Twitter. Businesses can associate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be attached. You name it, we get it. Each affiliate will be verified and officially linked to their parent handle based on the list provided by the parent business. We will share any new standards, prices or processes as they are updated.
It is not yet known how much Blue for Business will cost, which organizations will be eligible, and how its verification system will work. However, Twitter cautions that not all features are available on all platforms, and Blue for Business features may change from time to time.
There are too many gray checkmarks.
After giving gold checkmarks (with square profile pictures) to some businesses on Twitter, the microblogging platform A new gray checkmark badge is also being introduced for government and multilateral accounts. Some accounts on Twitter, eg @White House And @IndianEmbassyUS Already playing checkmark.
