Xbox has canceled their E3 appearance due to marketing budget cuts.

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When it was announced that E3 would return in person this year, some questioned the future of what was once gaming’s most popular industry event. E3 was an event that everyone in gaming looked forward to all year. This is the event where studios showcase their new projects. It was an event where people from the industry would come to network.

E3 has diminished in importance over the years, being supplemented by Geoff Keighley’s Summer Gamefest, as well as other events such as The Game Awards and publishers’ own individual events.

E3 has not been held in person since 2019. His 2020 show was canceled due to the pandemic, and the 2021 and 2022 shows were virtual events. Competitive gaming events have only become more popular since then, and E3’s importance has only shrunk.

It was rumored that several major publishers would not be attending E3 this summer. Xbox, Sony, and Nintendo Will be absent this year.

Key highlights

  • Xbox will not be attending E3 this year.
  • Microsoft, Sony, and others will not participate.
  • This is the first in-person E3 event since 2019.

According to industry insider Idle Sloth, Microsoft’s absence from E3 is a result of Xbox’s marketing budget cuts.

Microsoft has tried to reduce costs in the company, 11,000 to lay off+ People in the last few weeks. The cuts have hit many Xbox studios hard, with 343 industries closing. About one hundred employeesand other studios are canceling games as a result.

With the big 3 game publishers, E3 can be barren. Ubisoft will likely headline this year’s E3 event. Some major publishers like EA have their own summer event, while others likely have their showcases during the summer games festival.

VGC Games’ Andy Robinson suggests it will. Not a good look for Microsoft The event comes in the wake of massive layoffs that have significantly affected its gaming division. However, Microsoft may somehow have a presence in LA, where E3 takes place.

Microsoft has its own. Summer exhibition According to planning reports, Nintendo is a no-show because the company doesn’t feel they have a strong enough lineup to justify a presence at E3.

E3 has a storied history. For more than 2 decades, it was the biggest gaming event in the world. But things don’t last forever, and some in the industry have questioned whether we really need these big, expensive industry events when smaller virtual events have become more common. Time will tell if E3 has a future.

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