A few months ago, Twitter decided to pay $8 a month for people to get a blue badge on their account. Now it looks like the social networking company will pay those people. today, Twitter CEO Elon Musk announced. That from now on, the company will start sharing the ad revenue received with creators.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.
— Elon Musk (@elonmusk) February 3, 2023
So far, there are few details about how this ad revenue sharing program will work. At this point, all we know is that creators will have paid Blue Verified accounts on Twitter to participate and that revenue will come from ads that appear in an account’s replies. There’s no word yet on what percentage of ad revenue will go to creators and how users will be able to sign up for the program.
It’s the latest in a series of business moves by Twitter as it tries to garner more interest in its company. In the past few weeks, it has decided to ban third-party apps from accessing its APIs, and has also imposed fees for accessing those same APIs.