Sega is close to a deal to buy Rovio, the studio behind Angry Birds.


The Wall Street Journal reported on a deal that will be sealed as early as next week for Rovio Entertainment, which is behind the studio. angry birds The franchise will be purchased by Sega for an estimated $1 billion.

angry birds Originally launched to great success on both iOS and Android in 2009, it is the first franchise to reach 1 billion downloads and spawned a franchise that included spin-offs and films. However, in recent years, Rovio has struggled to replicate the success of the original.

Original angry birds It has gone through various iterations and changes over the years as Rovio tried to increase revenue from its new games, which supported in-app purchases with modern mobile gaming.

Rovio itself went public in late 2017 in an effort to promote its growth plans. However, this failed to deliver any fruit, leaving the company susceptible to acquisitions by its competitors.

Rovio has previously been in talks to sell Playtica Holding Corp., a major mobile game competitor, for more than $800 million, however, talks between the companies ended in March this year without a deal.

Source: The Wall Street Journal


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