Saudi culinary arts gathering to discuss innovation


JITDAH: The Kingdom is set to host the third Hajj and Umrah Services Conference and Exhibition aimed at enhancing the pilgrim experience at the Two Holy Mosques.

The four-day event, organized by the Ministry of Hajj and Umrah under the auspices of King Salman, will be held at the Jeddah Superdome from January 8 to 11, the Saudi Press Agency reported on Monday.

This comes as part of the Yatra experience program, a pillar of the Kingdom’s Vision 2030.

Discussions on pilgrim services at the conference aimed at improving the quality of pilgrimages while enriching the religious and cultural experiences of visitors.

It will gather people interested in the field of Hajj and Umrah from across the Kingdom and the world.

Visitors can discover initiatives, products, services and projects that foster collaboration, address challenges and encourage innovation and creativity at the conference.

The event will encourage investment in new solutions and technologies, as well as enhance capabilities in line with the growth of the Hajj and Umrah sector.

Companies, Hajj missions, parties, service providers, entrepreneurs and authorities are encouraged to showcase their Hajj products and services, creating sustainable partnerships that enhance the pilgrimage experience.

The forum aims to increase the competitiveness of companies and organizations in the Hajj and Umrah sector, providing capabilities to enhance service quality and options as part of the Saudi government’s commitment to pilgrim welfare.

The multiple sessions will include various discussion panels covering key topics including housing, logistics, healthcare, transportation, technology, artificial intelligence, water and energy solutions, all aimed at improving services for pilgrims and Umrah performers.

The ministry aims to create a sustainable system for the development of the pilgrimage experience by utilizing the ideas of experts in the government and private sectors. This includes anticipating future trends, fostering partnerships and initiatives, engaging innovators and reviewing Saudi Arabia’s efforts to improve Hajj services.

Last year’s Hajj and Umrah conference drew more than 100,000 visitors, with 360 government and private organizations participating. More than 200 agreements were signed in the field of Hajj and Umrah during this event.


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