The Samsung Unpacked media event may have revealed the Galaxy S23 phones and Galaxy Book3 laptops, but there was some unexpected news from today’s press conference. At the end of the event, Qualcomm CEO Cristiano Amon and Google SVP Hiroshi Lockheimer took the stage to announce that the three companies were collaborating on a new “augmented reality” device.
A few more details emerged The Washington Post article, Samsung’s TM Roh said the device will have a Qualcomm-developed chipset and a new version of Google-developed Android for the headset display. He also said that the device will include partnerships with Meta and Microsoft, but no further details were revealed. Regarding the launch date, Roh said, “We’re getting there, but we’re not far off.”
Samsung has previously attempted to launch virtual reality headsets, including the Gear VR in 2015, which was powered by Meta subsidiary Oculus. However, the Gear VR products never sold very well, and Samsung quietly abandoned development of the Gear VR after a few years.
Samsung’s push for an “augmented reality” headset will likely rival Apple’s plans for a similar device. gave Rumored Reality Pro headset It is rumored to be officially announced by Apple as soon as this spring and could go on sale before the end of 2023. However, the Reality Pro’s rumored $3,000 price tag will likely put it out of the hands of even the most affluent users. .
