Gaming enthusiasts rejoice as Samsung has launched a new free-to-play “Gaming Zone” in London and New York City. The South Korean company has teamed up with Xbox to create gaming areas at the Microsoft Experience Center in these two cities.
Sung Suk Han, Executive Vice President of Samsung’s Visual Display Business; said:
“It’s a pleasure to work with Microsoft to bring the immersive Samsung Gaming Hub experience to gamers around the world. Samsung Gaming Hub is integrated into Samsung Smart TVs and monitors to enhance the Samsung Screen experience. shows the evolution of Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and advanced technology.
Collaboration is not a one-off event. In June 2022, Samsung became the first TV platform to include the Xbox app on smart TVs. With the Samsung Gaming Hub, users can stream more than 100 games through the Xbox app – as long as they subscribe to Xbox Game Pass. With dedicated gaming zones, Samsung is trying to create an even more immersive experience.
The Game Zone includes three dedicated gaming areas, each with its own perk and a range of Samsung gaming displays. First up is the Cloud Gaming Zone which features a 55-inch Neo QLED Smart TV for game streaming via Samsung Gaming Hub. Visitors can play Xbox games instantly on the cloud, without worrying about downloads and storage limitations.
The second is the living room zone, which has received three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV in New York. The final tournament zone has three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York.
Samsung Gaming Hub is available in Brazil, Canada, France, Germany, Italy, Korea, Spain, US and UK and supports cloud gaming experiences from Amazon Luna, NVIDIA GeForce NOW, and Utomik in addition to Xbox.