Microsoft tries to steal users from Bing ads when they visit Google Bard in Edge.


The Microsoft Edge logo next to the Bing and Bard logos

The battle of the AI-powered search engines is on, and after a hasty and haphazard launch, Google is at a clear disadvantage against Bing. Microsoft thinks it has a once-in-a-lifetime chance to beat Google, so it uses all possible means to keep users on Bing and avoid using Google’s bard. As seen. Vitor de Lucca on TwitterMicrosoft is now showing large Bing banners when people use Google Bard in the Edge browser.

A Bing ad in Microsoft Edge

Vitor saw the banner in Microsoft Edge Dev, as we saw in Canary Channel, despite being on the waiting list for Bard access. Prompt offers to compare Bard’s responses to Bing, and clicking on the ad opens Bing chat in a split-screen tab (a new feature Microsoft introduced earlier this year).

A Bing ad in Microsoft Edge

Such tactics are not new, and Google is also guilty of using aggressive user poaching methods. However, this time, Microsoft’s approach at least seems reasonable as it allows users to compare the two products and decide which one is better. It’s a lot better than the shameless ad that Microsoft placed on the Google Chrome website several months ago (and thankfully removed shortly after).

What do you think of Microsoft’s latest strategy to promote its search engine? Share your thoughts in the comments section.


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