Global smartphone shipments fell 18.3 percent year-on-year to 300.3 million units in the fourth quarter of 2022. According to the latest report from market intelligence firm IDC. The decline contributed to a steep 11.3% decline for the year, and is also the biggest decline ever in a single quarter.
The firm also found that a total of 1.21 billion smartphones were shipped in 2022, the lowest annual shipment since 2013.
“We have never seen shipments lower in the holiday quarter than the previous quarter,” said Nabila Popal, research director with IDC’s Worldwide Tracker team. Shipments had to be drastically reduced.” “What this sixth quarter tells us is that rising inflation and rising macro concerns continue to hold back consumer spending more than expected and push any potential recovery into late 2023.”
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For the fourth quarter of 2022, Apple led the pack with 72.3 million units shipped, down from 85 million in 2021. Samsung came in second at 58.2 million, down about 11 million units from its 2021 numbers. Xiaomi, OPPO, and Vivo, meanwhile, shipped 33.2 million, 25.3 million, and 22.9 units, respectively.
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When it comes to total shipments for all of 2022, however, Samsung takes the crown with shipments of 260.9 million units, down 4.1 percent from 2021’s 272.1 million. Meanwhile, Apple took second place with shipments of 226.4 million devices, a decrease of about 4.0 percent from last year. Xiaomi, OPPO, and Vivo again make up the top 5, all recording shipment declines.
“With a decline of more than 11 percent for the year to 2022, 2023 is set to be a year of caution as vendors revise their device portfolios while channels add additional Think twice before taking inventory.” . “However, on a positive note, consumers can expect ongoing trade-in offers and promotions well into 2023 as the market looks at new ways to upgrade and sell more devices, especially high-end models. “